Local 490 works Cenex Super Bowl commercials

Crew from IATSE Local 490 worked under a union contract for the CENEX fall campaign that was shot in Minnesota last October 2021. Two of the spots played during the NFL Super Bowl LVI, just before the halftime show. This was a very intense production as six commercials were filmed in just 2 shoot days. The shoot was filmed at a Cenex station near Detriot Lakes, MN. The spots featured many picture cars, customs props, a crane rig and various looks inside the gas station to keep the art dept and other depts busy. Through all of this, 490 was up to the challenge.

“Local Entertainment” commerical by Cenex (2021)

The commercials above and below played just before the halftime show.

THe Cenex Station near Detroit Lakes, MN was the location for the Shoot.

The spots were directed by Kevin Johnson and produced by the production company PICROW from LA. The local agency was Colle McVoy.

“Crosstown Rivals” commercial by Cenex (2021)

Below are some production stills and a list of the union crew on the shoot;

Above: Assistant Props Melissa Pritchett & Propmaster Sarah Jean Shervin hold one of the custom license plate props for the commercial.

Above: Boom & sound man Nick Wright directs the microphone to the talent.

Above; Leadman: Brian Simpson with propmaster Sarah Jean Shervin apply vinyl to “greek” the set dressing.

Other union crew; Art Director: Mark Wojahn, Set Dresser: Tom Kristjanson, Gaffer: Matt Muegge, Best Boy Electric: Mike Handley, Electric: Brandon Sandberg, Sound Mix: Owen Brafford, Scripty: Linda Kuusisto, Makeup: Teri Demerest, Wardrobe: Deborah Fiscus and Craft Service; Natasha Georgia.

Here is one of the ARRI Alexa cameras that was on set. Camera supply house and Local 600 Member owned-Camera Support: CineMechanics provided the camera gear.

490 would like to thank Cenex, PICROW Productions and Colle McVoy for a safe shoot and for working under a union contract. This contract paid 490 members good wages, workers comp, unemployment insurance and health benefits. We believe when productions work under a union contract they are taking care of the workers, before, during and after the shoot. We hope to work with you again. Contact our business agent at this email, businessagent@iatse490.net, to find out more about shooting union.